Economy Weighs Heavily on Marketing

This article talks to the pressures that Marketing Execs are feeling.

The article suggests based on uncertainty, Marketers that may stick to their knitting and steer clear of more unfamiliar digital concepts.

"When asked what marketing concepts are "most important," they ranked as the top four customer satisfaction (79%), customer retention (76%), marketing ROI (65%) and brand loyalty (61%). And while those ideas were also deemed as "very important" in last year's study, each was boosted by anywhere from four to 12 percentage points this time."

The article suggests that digital may feel the brunt of this retrenchment. I would suggest that proper digital strategy and execution should make digital even a stronger part of the media mix. This may require marketers to rethink how they are currently going about their digital business.