This WSJ article discusses the recent Holiday retail shopping season results.
Discounts were not enough to drive sales as hoped.
"While online spending was down just 2% from Nov. 1 through Christmas Eve compared with a drop of 5.5% to 8% for retail as a whole, e-commerce strength wasn't widespread. Instead, it was clustered around several big-name Web sites such as Amazon.com Inc., Apple Inc. and Wal-Mart Stores Inc."
What is the optimal length of a video ad?
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All signs point to shorter videos being the way to go, but depending on
which platform you're using - and what you're trying to accomplish there -
that isn...
8 years ago
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