AdAge had an article yesterday that makes a case for daytime, (9AM-5PM) being prime time for online video.
"During the traditional work week -- i.e. Monday through Friday from 9 a.m. to 5 p.m. -- 65 percent of online video viewers streamed at least one piece of content in October, versus 51 percent of viewers who did so on weekends from 6 a.m. to 8 p.m., according to Nielsen Online’s October VideoCensus report."
Should be no susprise to anyone with broadband access at their desk, I guess, but for some of the old timers out there, this may be one of the remaining times where you have a "captive" audience. DVRs and other time shifting methods have made prime time TV pretty meaningless for many demos at this point.
Interesting disclosure at the bottom of the article states that Adweek is owned by Nielsen...
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