In the wake of their bankruptcy announcement this week, NYT.com has launched an excellent campaign with a great use of video and also timeline event triggers. While you watch the video, specifically note the blue strips in the player timeline. Every time a relevant conversation comes up regarding a section of the NYT, the related links below the video sync up to that section. Additionally, they created easy portability of the vignettes by offering sharing with the major social networks.
I'm looking forward to hearing the debrief on this campaign and seeing greater adoption of this approach in the future.
New York Times Conversations microsite
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