Monday, December 29, 2008

Job Losses in Marketing and Advertising

This AdAge article gives some numbers (and historical perspective) on job losses and cuts.

"Employment in advertising/marketing services -- ad agencies and the like -- reached an all-time high in November '07, on the eve of recession; it's fallen by 1.1% (8,500 jobs) since the recession began. Hot spot: marketing consulting jobs, now at a record high."

The final comment about marketing consulting, raised my brow. Obviously marketing and related services are still crucial to business, just new ways to account (and pay for) it need to be identified.

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