Monday, December 22, 2008

Google Leads in Ad-Serving Share

an amazing stat

Google Leads in Ad-Serving Share - Advertising Age - Digital: "DoubleClick and AdSense are responsible for more than half of all online-ad-server calls, or 31% and 26% respectively, Attributor reported. The next closest was Yahoo, at 10%, followed by AOL and Revenue Science, both at 7%. Surprisingly, Microsoft, which owns the Atlas ad-serving system, had only 4% of the market."

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